The first Nordic Hotel Indigo® lives for neighbourhood and design

Located in the heart of Helsinki’s design quarter Bulevardi, the environmentally friendly Hotel Indigo® Helsinki opened its doors in the beginning of March. Behind the handsome zinc metal sheet façade are 120 individualized rooms, two restaurants, 35-slot car park and a unique Body, Mind & Soul studio. On top of unique interior, Hotel Indigo® Helsinki–Boulevard has charging points for electric cars, mini-bars included to room price, Jungle Sports Liana fitness centre and a yoga trapeze. It is the first hotel in Finland to apply for Gold Level LEED® environmental certification.

The largest hotel operator in the world IHG launched the brand of Hotel Indigo® in USA in 2004. Today, the first ever boutique hotel chain has over 60 hotels, 17 of which are in Europe. Each Hotel Indigo® is individual and unique. Neighbourhood plays considerable role in finding locations, since all Hotel Indigo® hotels are strongly rooted in the history, design, story and culture of their neighbourhood.

”The British newspaper the Guardian ranks Hotel Indigo® Helsinki–Boulevard among the top 20 new hotels in Europe. Tourist flow from Scandinavia has been favourable and is increasing. Helsinki’s year as the Design Capital promoted the capital as a tourist destination. It’s important for us to be able to offer a different experience for tourists in the upscale category”, Managing Director of Restel Oy Mr. Mikael Backman says. ”After the owner of the property had introduced us to this potential location, we started thinking of a suitable concept that would fit the image of Bulevard, the market demand-supply and the strategy of Restel.

Bulevardi and Punavuori represent a unique part of Helsinki, both historically and architecturally. The area has inspired many a Finnish designer and artist. The demand for boutique hotels increases year after year. Our international partner IntercontinentalHotels Group liked the idea and the location and said yes to the concept of the first Nordic Hotel Indigo®”, Chain Director of Helsinki Region & InterContinentalHotels Group, Restel Oy Gabor Pusztai says.

New restaurants - Bröd Punavuori and Soup & Juice are open from morning till night

Two new restaurants – Restaurant Bröd Punavuori and Soup & Juice – will be open in the new Hotel Indigo Helsinki–Boulevard. Bröd Punavuori is an urban bistro-style restaurant, based on Scandinavian cuisine. The restaurant is open from morning till night. The other restaurant, Soup & Juice, serves fresh salads, soups, bread and juices. Soup & Juice is all about fresh flavours. You can eat at the restaurant or buy takeaway to be enjoyed in a nearby park or in the office. Chef, restauranteur and entrepreneur Henrik Poulsen is behind the concepts of both restaurants, Bröd and Soup & Juice.

”Bröd and Soup & Juice introduce the neighbourhood with new restaurant services. Pure Scandinavian tastes will blend with the international flavours of urban Helsinki. Hotel guests and everybody else are welcome to enjoy a high-end nourishing breakfast in Bröd. Guests can choose between fast and long weekday lunches. Our suppers are cooked from seasonal products and served in a relaxed atmosphere”, describes Head Chef Kristian Vuojärvi, who is also captain of the Culinary Team Finland. ”A different breakfast is served at Soup & Juice, where guests can kick-start their day with a glass of fresh pressed juice, a cup of fresh coffee and go through the morning papers. Lunch-time salad or a bowl of hot soup at Soup & Juice will get you to the evening.”

Other Finnish partners of Restel strongly present in the project are the Ilmarinen Mutual Pension Insurance Company and NCC Oy as the main contractor. The architect of the project is Sami Horto and the interior designer is Markus Eskola, both from Arkkitehdit Soini & Horto Oy. The facade is a fine example of local workmanship by 73-years old whitesmith Esko Kivi, who has been in the business for 50 years. Young graphic designers Linda Linko and Pietari Posti have designed mural themes for both places. Restaurant Bröd Punavuori commissioned a unique silk print from fashion designer Satu Maaranen. Various items of Finnish design, the extravagant shoes from Minna Parikka and the Iittala glass objects among other things, are exhibited in the rooms of Hotel Indigo® Helsinki–Boulevard.

The hotel employs forty full-time hospitality professionals. ”We feel extremely proud of the new Hotel Indigo, the first one in the Nordic countries. The hotel seamlessly blends with the neighbourhood and is a fine combination of traditional and new Finnish design. The restaurants working in the premises are a fine example of new food culture resting on local produce that we’re currently introducing to our brand”, Vice-President of IHG, Hotel Indigo® Tom Rowntree says.

The boutique hotel offers novel facilities and services

Of the 120 rooms of Hotel Indigo® Helsinki–Boulevard, there are 105 Deluxe Standard rooms, 14 Executive rooms and one Junior Suite on the top floor. The interior design of rooms is colour-coded by floors; typical to Hotel Indigo, one wall in each room is covered by a mural.

”It’s been a wonderful time building the concept of Hotel Indigo®. The construction progressed vigorously, allowing us to stay in schedule with launching of the hotel. Spring and summer are the busiest season for our new hotel, as this is the time when many international seminars and other events are held in Helsinki”, General Manager of Hotel Indigo® Helsinki-Boulevard Mikaela Pomrén says.

”We’ve made some bold style choices in designing our new hotel and I believe our clients can not stay neutral but will have strong opinions regarding the atmosphere. The place has a strong character and nowhere have we compromised on quality.” ”Boulevardi is the favourite area of local and foreign guests. Beautiful architecture, small boutiques, museums and rich culture make it a place with always something new to see and experience. Hotel Indigo® Helsinki–Boulevard allows staying in the middle of all this and enjoying the heartbeat of the city. Local people can explore new flavours introduced by our novel restaurant concept.”

Hotel rooms are fitted with modern refrigeration technology, Nespresso-coffee machine, Personal Media Network system and a free mini-bar; bathrooms are supplied with top quality Aveda-products. The Body, Mind & Soul fitness studio is open for the guests 24/h. Among other equipment, the studio has a functional workout system Jungle Sports Liana. The yoga room is fitted with a silk yoga trapeze hammock. The hotel has separate sauna facilities for men and women; guests can relax in a traditional Finnish sauna or use the milder steam sauna.

Environmental safety has been the guiding principle of this new development from the start. The energy efficient hotel is the first one in Finland to apply for the Gold Level LEED®-environmental category. LEED® is a green building certification programme; the rating system is nationally approved in the USA and is applicable to green planning, building and usage.